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Location targeting: Radius vs. zipcodes within same radius

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hello!

 

It may sound weird, but:

 

1. Pure Google Search, radius-style targeting within 15 miles radius.

2. Pure Google Search, zipcodes-style targeting, all zipcodes are within same 15 miles radius.

 

Impressions 1 > Impressions 2 almost by 50%.

 

??? 

Re: Location targeting: Radius vs. zipcodes within same radius

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi Dmitry,

What is the difference in population estimates when you compare the 15 mile radius to all the combined zip codes (zip codes often won't fit within a radius and can extend erratically for many miles outside the radius, and hence can have a greater population).

Re: Location targeting: Radius vs. zipcodes within same radius

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Test campaign was selected so difference is minimal. Pretty much all zip areas entirely originate within this radius.

Re: Location targeting: Radius vs. zipcodes within same radius

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Hi Dmitry,

How are you running this test? Are the ad copy, landing page, keywords all the same? Are the campaigns running at the same time?

Thank you.



Re: Location targeting: Radius vs. zipcodes within same radius

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
All is exactly the same except this location targeting methods. Campaigns are not running at the same time. Say one week campaign A, week 2 - campaign B.