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Location Targeting: Searches from areas outside blue & red zone

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I understand the included/excluded territories, but what happens for a searcher in places that are not included or excluded, i.e not blue, not red

 

Thanks

 

Mark.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Location Targeting: Searches from areas outside blue & red zon

Top Contributor
# 3
Top Contributor

Hi Mark,

 

As per my understanding, location targeting works in different ways. Google can target the ads based on the location of interest used in the search query or the physical location where the user is present and many more.

 

So there is a possibility that someone outside the particular region might see an ad if the query entered by that user contains the name of the location.

 

You can read more details on how Google matches your ads with the user search query using this link:

https://support.google.com/adwords/answer/3205569?hl=en&rd=1

 

Let us know if that helps somewhere!

Pankaj

View solution in original post

Re: Location Targeting: Searches from areas outside blue & red zon

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
The users outside the blue (and red) will not be targeted. That being said, they still could be shown your ads if your "location options (advanced)" in Settings is set to "People in, searching for, or viewing pages about my targeted location". Same goes for exclusions.

https://support.google.com/adwords/answer/1722038?hl=en
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Location Targeting: Searches from areas outside blue & red zon

Top Contributor
# 3
Top Contributor

Hi Mark,

 

As per my understanding, location targeting works in different ways. Google can target the ads based on the location of interest used in the search query or the physical location where the user is present and many more.

 

So there is a possibility that someone outside the particular region might see an ad if the query entered by that user contains the name of the location.

 

You can read more details on how Google matches your ads with the user search query using this link:

https://support.google.com/adwords/answer/3205569?hl=en&rd=1

 

Let us know if that helps somewhere!

Pankaj