AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3K members online now
3K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Location Keywords - City or Town

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, we're really new to this and don't quite understand SEO or specific keywords in regard to location.

 

We have a repair company in Nottingham UK,

 

When creating an add or any SEO content for that matter, is it better to use the local City of Nottingham, or our actual Location which is Giltbrook?

 

e.g "iPhone Repair Nottingham" is very popular and expensive, but iPhone Repair Giltbrook, is very wek and cheaper, but is google smart enough to know that if people in the other local towns search for just "iphone repair". i.e. in our case people from Eastwood, Kimberley or Ilkeston. Would they find us because they are realtively closer than the local city of Nottingham.

 

Or should i stick with Nottingham for add words and add giltbrook to our website SEO campaign?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Location Keywords - City or Town

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello Ross;

This is a nice approach you are taking to avoid high cost CPCs;

As for your question: No. geo-targeting in Europe is not perfect. (Actually, far from being perfect,  comparing to the USA... - If you run a search  - using the search box at the top - for "targeting UK" you'll find many discussions about the inaccuracy of geo-targeting in the UK)

 

So, targeting by radius of  small locations will probably result in users outside the area seeing the ad. Technically - in the UK - you should be able to target by city limits . But, this targeting method  also has its limitations, and inaccuracy;

 

So, what I would do, is to set a geo targeting by radius (as suggested  and explained by JP), or by city, and to add targeting by intent . i.e. To include the locations of the small local towns as part of the keywords. (As in the example you gave: " iPhone Repair Giltbrook".) This will eventually result in a long list of keywords (duplicating each KW for numbe of locations) - however, this would be the approach I would take, to lower the CPC (your goal), and making sure that all "small towns" are geo-targeted.

 

-Moshe

PS: Do come back and let us know if this worked.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Location Keywords - City or Town

Google Employee
# 2
Google Employee

Hi Ross,

 

Thanks for your posting. To answer your question, it sounds like you may want to use location targeting to target specific geographic locations in your ad campaign. You can find out more about location targeting on this link.

 

Target ads to geographics locations:

 

  • AdWords location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, or a radius around a location.
  • Location targeting helps you focus your advertising on the areas where you'll find the right customers, and restrict it in areas where you don't -- which could help increase your return on investment (ROI) as a result

 There's also a great section on how target a radius around a location:

 

Selecting a radius

When you target a radius, we'll show a list of locations that are contained within the radius, also known as "Locations within this target". It's a good idea to review these locations to make sure that you've captured the areas that you expected. You'll also have the option to refine your targeting by individually selecting cities or regions within the radius.

 

  1. Sign in to your AdWords account at http://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click the name of the campaign you wish to edit.
  4. Click the Settings tab.
  5. Click Edit next to "Locations" and click Advanced search.
  6. Click Radius targeting.
Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Location Keywords - City or Town

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello Ross;

This is a nice approach you are taking to avoid high cost CPCs;

As for your question: No. geo-targeting in Europe is not perfect. (Actually, far from being perfect,  comparing to the USA... - If you run a search  - using the search box at the top - for "targeting UK" you'll find many discussions about the inaccuracy of geo-targeting in the UK)

 

So, targeting by radius of  small locations will probably result in users outside the area seeing the ad. Technically - in the UK - you should be able to target by city limits . But, this targeting method  also has its limitations, and inaccuracy;

 

So, what I would do, is to set a geo targeting by radius (as suggested  and explained by JP), or by city, and to add targeting by intent . i.e. To include the locations of the small local towns as part of the keywords. (As in the example you gave: " iPhone Repair Giltbrook".) This will eventually result in a long list of keywords (duplicating each KW for numbe of locations) - however, this would be the approach I would take, to lower the CPC (your goal), and making sure that all "small towns" are geo-targeted.

 

-Moshe

PS: Do come back and let us know if this worked.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Location Keywords - City or Town

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi, Guys thanks so much for the info,

 

So if i'm understanding right, I'd want to make an add called iphone Repair Giltbrook, iPhone Repair Eastwood, iPhone Repair Kimberley, iPhone Repair Ilkeston, etc etc for al my local suburbs.

 

As we provide repairs and other services for a multitude of products. we essentially want to create as many ads as possible with the following keyword format

 

(Product) (Service) (Location)

 

e.g

 

iPhone Cracked Screen Nottingham

Samsung Galaxy No Sound Hucknall

 

ect ect?

 

Would this be a good SEO strategy too, have a page holding unique content for as manay variations as possible?

Re: Location Keywords - City or Town

Top Contributor
# 5
Top Contributor
Hello again Ross;
I don't think that "flooding" a landing page with locations is a good SEO strategy. But, I am not an SEO expert... The best place to check is with our colleagues at the webmaster help forum;
http://productforums.google.com/forum/#!forum/webmasters
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Location Keywords - City or Town

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks MosheTV