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Location Bid adjustments country vs. city

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I have following location bid adjustment in my campaign: I target the whole country with bid modyfier -15% and the capital of this country with +15% Does the bid for country influence my bids for the city because the city is in the country?

Thanks in advance for claryfing this issue.

 

Kamila

Marked as Best Answer.
Solution
Accepted by topic author Kamila K
April 2016

Re: Location Bid adjustments country vs. city

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Kamila,
No it won't . e.g

"It’s OK to set overlapping location targets with bid adjustments. The most specific location available will be applied to each location target. For example, let’s say you have a +10% bid adjustment for Canada and a +20% bid adjustment for Montreal. When someone searches in Montreal, your bid will be increased by 20%. And you’ll see distinct performance stats for Montreal and all of Canada except Montreal.

For more info @ https://support.google.com/adwords/answer/6167139?hl=en

Thanks