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Location Bid Adjustment on a CPA Campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Does Location Bid Adjustment works on campaigns that are using CPA target as offer strategy?

 

It's been 2 weeks since I switched a campaign from CPC to CPA target with location adjustment but the Cost / Conversion still doesn't reflect the location adjustments at all.

 

For example a country in a campaign with CPA Target of $ 1 and location bid adjustment of -50 % has an actual Cost / Conversion of 1,06 US$. Another one should be 0,35 $ (location bid adjustment of -65%) but the actual cost per action is 1,25 US$.

 

So I'm beginning to think that location bid adjustments doesn't work on CPA Target campaigns but I didn't find any confirmation in the Adwords documentation.

 

Location Bid Adjustment on a CPA Campaign

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi There Smiley Happy

 

This may answer your question. 

 

"Unlike bid adjustments for manual CPC, your bid adjustments for Target CPA modify the value of your CPA target, rather than the bids themselves. For the best performance, you may want to remove your manual CPC bid adjustments when switching to Target CPA."

 

To better understand how CAP bidding works, I recommend you give this a read https://support.google.com/adwords/answer/6268632?hl=en-GB

 

 

Location Bid Adjustment on a CPA Campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Abbie,

 

Thanks for your reply.

 

The paragraph you quoted was about "Device bid adjustments". There's no explicit reference to location bid adjustment in that article... It may as weel be the same for location adjustments but I would like to find a sure answer.

 

Furthermore it says that the bid adjustments would modify the Target CPA and that would be OK but, for what I have observed so far, the actual cost / conversion doesn't reflect my bid adjustments for the CPA campaigns...

Location Bid Adjustment on a CPA Campaign

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi Leroy,

 

No this applies to ALL bid adjustments for CPA bidding.

 

How long have your campaigns been running and how much conversion data do you have? How many conversions do you get on an average day?

Location Bid Adjustment on a CPA Campaign

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Leroy!

 

I made the same experience and here is also an answer on it from Google:

Q: How are my existing bid adjustments considered when I opt-into Target CPA?

Target CPA already accounts for all of these signals (time, location, RLSA and device) when computing data to set up a bid. Hence all the bid adjustments (except device bid adjustments)  will be ignored except when set to -100%.

 

Best regards

Georg

Location Bid Adjustment on a CPA Campaign

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

if they are ignored, why are they still there??

even on the new interface.

makes no sense.

Location Bid Adjustment on a CPA Campaign

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

"Except when set to -100%"? You can't even set it to -100%. 90% or less. Site your sources.

Location Bid Adjustment on a CPA Campaign

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

I agree. A lot of times, something is possible in Google Ads, but that doesn't mean you should do it. 


I happen to know that you can add a RLSA audience with whatever bid adjustment you want, and CPA will take it into account.  


I came here to find out if I can target Michigan, but only "people searching for" Michigan, but not inside of Michigan.  We're still getting a ton of traffic inside of Michigan. 75%!  It's unacceptable, so I'm trying to negative bid adjust Michigan, but that's our only Geo target, but I'm hoping it'll just decrease insiders and increase outsiders. I assumed it wouldn't work with CPA, and if not, I'll be switching to Manual to test this.   


Anyway, hope someone has a solid answer on this. 

 

Thanks.