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Less number of Conversions

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# 1
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Hi Experts,

 

I have done all possible things to get conversions. 

  • I am doing keywords changing according to search term on daily basis.
  • I changed the bids more than top page bid
  • I have added mostly ad extensions
  • I am using countdown ads for all campaigns.

But do not get the reason of less number of conversions.

 

Please help with your suggestions.

 

Thanks

1 Expert replyverified_user

Re: Less number of Conversions

Top Contributor
# 2
Top Contributor
Hi Divya,

If you are getting qualified traffic from highly relevant keywords and still the conversion rate is less, the problem can be your landing page.

If you already have Google Analytics account, use the data there to analyze your landing page/ website performance (time spend on site, bounce rate etc).

If possible test different landing pages.

You can find some good optimization advice on this page - https://support.google.com/adwords/answer/2404198?hl=en

Sometimes frequently making many changes can also reduce conversion rates. So make sure you are making the changes after analyzing the data, and you are giving enough time for each new change or test to perform.

Deepak