Large PPC account working to ROI, Lost ROI ?
I have this PPC account with 1000 campaigns + adgroups and 100000Kws.account, large budget, working to ROI.
I am working on a 200% ROI, I have lost ROI to 50% coming to the middle of the month.
Please if you PPC Magicians can suggest me ways to improve ROI from 50%.
Should I cut down spend by pausing adgroups, lowering CPC's.
If not increasing Revenue I want to atleast be able to show 200% ROI for the end of the month!
Please People suggest me Best course of action.
Thanks really in trouble!
Re: Large PPC account working to ROI, Lost ROI ?
There can be multiple factors that can help you increase your ROI. First of all you need to figure out your better performing keywords and ads which have good conversion rate along with highest ROI. If these keywords are not currently ranking at top 2 then you should consider increasing bids for these better performing keywords. Same way you can decrease your bid for low performing keywords.
Experiment with bids and budgets to see which provide better ROI and allocate your budget to campaigns according to their performance.
These are couple of links that can explain you how to get better ROI using Adwords.
Hope that helps,