AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.5K members online now
2.5K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

Language targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just spent a good amount of time chatting with a Google AdWords representative about a campaign that we run in Costa Rica related to events such as weddings and parties. She noticed that we had our language setting to Spanish only. She suggested to me that I add English also because, as she explained, if someone searches for our keywords using or, they will see our ad. However, if someone searches for our keyword using (even though they are phsyically located in Costa Rica) they would not see our ad. She told me that the language setting isn't just related to the language their browser is set in but also the Google domain they choose to use for a search.


Can anyone verify this information and perhaps explain a little more about this? I've read some help pages on the matter but I would like to get some real-world input as well.


Thanks everyone!

1 Expert replyverified_user

Re: Language targeting

Top Contributor
# 2
Top Contributor

This is a nice question;

I started to type my reply  and on a second thought deleted it and started a new one, because I think the Rep misunderstood you.


It is correct that each Google's domain has default language. However, this can be changed, either using the user's Google's account setting (if logged in), or by changing the browser language settings.


Now, if you had a user outside Costa Rica searching about Costa Rica, and have English as his UI language, he most likely adds Spanish   as another / additional  language.


A user physically in Costa Rica, who would like to use an English UI, could do that on He doesn't have to switch to  (which is not straight forward setting). And even if he did, he most likely would keep Spanish an additional language (since he is in a territory in which Spanish is spoken)


So my opinion: your setting is correct. Adding is a redundancy, it would not harm, but it is  a redundancy.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’