AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

5.1K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

Landing page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have only 2 products to sell online. 

the landing pages

Adwords are running for the last 2 months but am not getting any conversion. Can any one define is the landing page ok or not? the QS of keyword are 6/7/10. 

through PLA the conversion too very less. Any suggestion to improve performance.




1 Expert replyverified_user

Re: Landing page

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Yes, the landing page is very important, but it's not 100% about the landing page. My only recommendation about your landing page is to have the call to action "add to cart" above the fold, so visitors can see it without scrolling down the page.
Also, have a look at the bounce rate and average time metrics in you analytics, they will help you understanding how people react with your landing page:-

The most important thing is review the keywords you are bidding on, where they are in the buying funnel. Are all of your keywords at the awareness stage? I would recommend go through this article to know how to build the best keyword list:-

Re: Landing page

Top Contributor
# 3
Top Contributor

Hi @Sterco D;

In these types of industrial products highlight the advantages of the products and include a brief explanation of the application methods on the landing page. You might want to add a short video showing how the product is applied.

Also, I suggest to  show a more appealing picture of the product - show a big  picture   of what is included in the box,

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’