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Landing page test with ACE

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I would like to test the landing page for a specific campaign. This campaign contains three adgroups, however all those adgroups now have landing page A. I would like to test whether landing page B has influence on the conversion ratio. To test this I would like to have the adcopy the same, only the landing page will change in the test.

 

Is it possible to test this with the new ACE? I thought I have to develop the same campaign including those three adgroups and only change the landing page. But I'm not really sure.It is also possible to copy one ad and change the landing page, however this test is only applicable for one adgroup and one ad, instead of the whole campaign.

 

Does anybody here know this? 

 

Thank you in advance. 

 

 

Marked as Best Answer.
Solution
Accepted by topic author Fabienne B
January 2017

Landing page test with ACE

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

I don't know what you mean by ACE, but you can set up a split landing page experiment inside Adwords. You first create a draft of the campaign you want to test (which is basically a duplicate of the campaign which you can edit). Once you create a draft, change the landing pages of the ads you want inside that draft. Then you can turn that draft into an experiment, and you can decide how much traffic you want to go to that Draft/Experiment and the normal campaign (50% usually). 

 

Here is detailed instructions on how to set up a draft: https://support.google.com/adwords/answer/6250195

 

Instructions for experiment: https://support.google.com/adwords/answer/6261395

Landing page test with ACE

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you very much! With ACE I mean the Adwords Campaign and Experiments, so I think we have the same thoughts.