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Landing page + keywords quality score

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# 1
Visitor ✭ ✭ ✭

What is the purpose of landing page? 

 

As a advertiser, i think good landing page should let customer to use shortest time to find what they want. 

 

But i read some article on goolge guidance that short content would get any high quality score, i have done many experiments, and it seems true

 

Landing page including images and several titles (words are very limited) only get 3-5 quality score.....

 

If you write a lot, customers would read them. let customer experience become very bad.

 

Is there any expert can solve me this confusion. Many Thanks

 

1 Expert replyverified_user

Landing page + keywords quality score

Top Contributor
# 2
Top Contributor

The landing page  goal is to convert.  The amount of content vs images on the landing page depends on the type of product or service, but any landing page should be easily navigated and attract the user so the end result is a conversion.

Read Google's guidelines about a landing page experience:

https://support.google.com/adwords/answer/2404197?co

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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