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Landing page experience

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey There, 

 

How do you improve landing page experience? And is landing page experience directly correlated with ctr?

 

Thanks, 

Ami 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
February 2017

Landing page experience

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

CTR (click thru ratio) is the ratio of clicks vs the number of impressions; so it is a measure of how strong the interest is on your ad (click thru rate).  That happens before a visitor arrives on your landing page and has a "landing page experience". 

 

Here's a Google article which summarizes landing page experience for AdWords:

 

https://support.google.com/adwords/answer/2404197?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

 

hth and let us know if you have other followup questions.

Landing page experience

Top Contributor
# 3
Top Contributor

Hi Ami,

In a word, no. It's one of the big mysteries of AdWords. It includes navigation, page load time, mobile friendly, and other things I don't know about. If you have a high bounce rate, try to figure out why. It's a little screwy in that the same landing page can have a different score for different keywords. It has nothing to do with the appearance of keywords on the page.

That's all I know. Maybe others with chime in with better answers.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Landing page experience

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# 4
Visitor ✭ ✭ ✭

سلام گوگل 

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