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Landing Page with Menu or without Menu?

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

I am just curious to know others opinion on landing page.

 

Which one is better

  1. Landing page without menu with less information, or
  2. with Menu so that visitors can see other details about company and can take better decision?

Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Anil_Singh
September 2015

Re: Landing Page with Menu or without Menu?

Top Contributor
# 2
Top Contributor
Hi Anil,

It depends on your advertising objective and types of products.

If you are running campaigns for eCommerce, your landing page must have product listing page and that has different menu in the page. Similarly, if your objective is to get traffic on your website and increase PageViews, your landing page should have different menu.

But, if your objective is to get leads, your landing page should be without menu and highlight the main USP of the products on the landing page.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Anil_Singh
September 2015

Re: Landing Page with Menu or without Menu?

Top Contributor
# 2
Top Contributor
Hi Anil,

It depends on your advertising objective and types of products.

If you are running campaigns for eCommerce, your landing page must have product listing page and that has different menu in the page. Similarly, if your objective is to get traffic on your website and increase PageViews, your landing page should have different menu.

But, if your objective is to get leads, your landing page should be without menu and highlight the main USP of the products on the landing page.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Landing Page with Menu or without Menu?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Thanks Rakesh.

Re: Landing Page with Menu or without Menu?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

A landing page with limited or no navigation will give you a higher conversion rate (assuming your landing page provides enough information with which to make a decision). This can range from 4% to 8%. Sending people to a page with navigation, e.g., a website will give you a conversion rate of 1%.

 

For many businesses, having a landing page is the only way they can make their pay-per-click cost effective. Think of someone in the insurance industry who pays $20.00 per click. It costs them $2,000.00 to get 100 clicks, and it requires 5 clicks to get 1 lead. If it requires 5 leads to get 1 conversion, the insurance person is paying $500.00 to get 1 new customer.

 

The main thing is that you don't want to give anyone complete reign of your website. That said, you also don't want to give them endless opportunities to "click" to your website (think site links). A click is not a lead nor is it a sale.