Landing Page Optimization
In regards to building specific landing pages that speak / depict a message relevant to targeted queries / ad groups, which tool does the community recommend or prefer? I have done this in the past through Marketo (which is a platform we already use), but I was considering Unbounce. Marketo requires a bit more coding than I care for, but I've experienced landing pages with up to 20% conversion rates when tailored correctly. Unbounce seems easier, and more agile, but I haven't ever committed to using it or unleashed its full potential. Any insight here is appreciated.
Re: Landing Page Optimization
There are several platforms on the market in addition to those listed by @Sumanth Sridhar. (Pagewiz and WIX are two others.. And I could name a few more)
I think that the key is which you find the most convenient to you to quickly set / build a landing page for a seasonal promotion that will also be compatible with AdWords. (I recall an issue, in the past, with implementing a conversion code on the WIX, though this should have been resolved by now...)
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