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Landing Page Experience Evaluation

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello All,

 

This is the landing page (http://ecommercemix.com/marketplacescript/) am using to run an Adwords campaign. I need some expertise suggestions to optimize the landing page to improve the conversions also the quality score of the Keywords.

 

Thanks in Advance.

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Binesh C
July 2016

Re: Landing Page Experience Evaluation

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Binesh,

 

I have gone through your landing page it is too long and more exist points. I will suggest following points for your landing page.

 

Please find attached on screenshot of landing page which will help you to create more attractive landing page. - https://drive.google.com/file/d/0ByPz51L7FejLdGMzOTFKZDRaZTg/view?usp=sharing

 

  • Use Killer Headline in your landing page.
  • Use Enquiry Form (Contact, Registration, etc.) on above the fold on the landing page.
  • Use meaningful graphics on the landing for describe your services. You can also highlight your services in textual information.
  • Your key information and Calls to Action (CTA) are positioned above-the-fold in the landing page.
  • Remove menu options from the landing page
  • You can use if there is any offer from your side and always remember consumers hate seeing out-of-date offers. So Always udpate your offer or remove if offer expire.
  • Use existing clients logo
  • Use testimonials at bottom of the landing page

 

I hope this will help you.

 

Thanks,

Anand

<edited by a Community Manager as noted below>
 
Note: this post has been edited by a Community Manager, per our Community Guidelines, in order to remove a self-promotional signature. 

Re: Landing Page Experience Evaluation

Rising Star
# 3
Rising Star
Hey Binesh,

Without even having to take a look at your landing page I can tell you there are 2 central issues you need to focus on when optimizing your landing pages for AdWords:
#1 Loading Time / User Interface & Experience
#2 Keyword Relevancy

I used Google Page Speed Test (https://developers.google.com/speed/pagespeed/insights/) to look at your landing page and overall ... it looks fine - although there are some minor modifications you can make. For more information on User Experience read this article: https://support.google.com/adwords/answer/2404197?hl=en

The main issue is almost certainly your keyword relevancy. While your landing page may include the keywords you're targeting they're almost certainly not in your H1 & H2 headers.

For top performing keywords I recommend you duplicate your landing page and modify it to focus more on the keyword you're targeting, especially in the H1 & H2 headers.

Best,
Josh
Joshua, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Re: Landing Page Experience Evaluation

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Thanks for your suggestions I will implement all your suggestions

Re: Landing Page Experience Evaluation

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Thank you so much for your valuable suggestions.