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Landing Page Experience Evaluation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey there

 

Seeing a lot of flux in QS in the last 4 weeks so, and particularly in the LP Experience score. Have made no changes to any of our pages and our speed is good (in fact our CR% and BR% have been improving) so puzzled as to why LP Experience is getting worse. Is it possible that Google benchmarks this & compares your score with other advertisers in your vertical? Be interesting if anyone sees this as a possibility.

 

Regards,

Robert

1 Expert replyverified_user

Landing Page Experience Evaluation

Top Contributor
# 2
Top Contributor

Yes, QS itself is a relative score (relative to the other advertisers bidding on the same KW within the same vertical and Geo region) and presumably all  of its components.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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