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Keywords

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# 1
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What is the best way you can see which other businesses are running a particular keyword

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keywords

[ Edited ]
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# 2
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Hi Jim.

Good question. I shall go first with a short answer, but I am sure you will get some excellent answers from the community and Top Contributors.

Before targeting a new keyword vertical, it's imperative to evaluate the difficulty of the market. This is done by analyzing keyword competition. You of course will not be able to see competitors KW lists, but you can certainly use the KW tool as an indicator of competition and likely ad rank needed (bid and QS). You may also consider looking at the auction insights for a particular kw to see who is bidding on certain terms and their impression share. 

Please see the following help centre article https://support.google.com/adwords/answer/2999770?hl=en

There are some external add on tools that may provide you with a search query scrape, which gives you indication of where your competition is advertising, but on the whole you have everything you need within adwords.

Hope that helps, a little

James Edward

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keywords

Participant ✭ ✭ ✭
# 3
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Hi Jim,

Auction insights is a good place to start. Find out more here:
https://support.google.com/adwords/answer/2579754?hl=en

Hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keywords

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Jim.

Good question. I shall go first with a short answer, but I am sure you will get some excellent answers from the community and Top Contributors.

Before targeting a new keyword vertical, it's imperative to evaluate the difficulty of the market. This is done by analyzing keyword competition. You of course will not be able to see competitors KW lists, but you can certainly use the KW tool as an indicator of competition and likely ad rank needed (bid and QS). You may also consider looking at the auction insights for a particular kw to see who is bidding on certain terms and their impression share. 

Please see the following help centre article https://support.google.com/adwords/answer/2999770?hl=en

There are some external add on tools that may provide you with a search query scrape, which gives you indication of where your competition is advertising, but on the whole you have everything you need within adwords.

Hope that helps, a little

James Edward

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keywords

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Jim,

Auction insights is a good place to start. Find out more here:
https://support.google.com/adwords/answer/2579754?hl=en

Hope this helps

Re: Keywords

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi Jim,

James and Clynton have already given some essential tools to help you understand your keywords and how competition is using them.

One more tool to use for existing ads is the Ad Preview and Diagnosis Tool:
https://support.google.com/adwords/answer/148778?hl=en

Use this to see which competitors show up for a particular keyword and see how their ad compares to yours without incurring an "impression."