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Keywords without apostrophe, but content with an apostrophe?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Let's say my keyword is "whats my home worth in Las Vegas"

Note that the keyword has no apostrophe, but the grammatical correct way of writing this would be with one.

So if I use the keyword without the apostrophe, can I write the keyword in the content with the apostrophe and the page still rank?

1 Expert replyverified_user

Re: Keywords without apostrophe, but content with an apostrophe?

Top Contributor
# 2
Top Contributor
Hi Amy
When you say "rank" do you mean in organic search? This is the AdWords advertising community and we only deal with AdWords related issues here.

However, you might want to know that Google doesn't take apostrophes into account when determining a match for a given keyword. Whats and What's are both considered the same. If your concern is regarding how this is dealt with in the organic search results, you might want to consult the webmaster central forum for more detailed advice.

Hope that helps.