Keywords matching in search results?
Re: Keywords matching in search results?
You may try adding only "idea" as negative keyword. Where ever it appears in search term will not show your ad for "idea" like terms.
If you add "gift ideas" as negative keyword, it may trigger you ad for combinations like-
mother's day ideas gift
idea gifts for mother's day
Re: Keywords matching in search results?[ Edited ]
April 2013 - last edited April 2013
I agree with SJAdWiser, "ideea" as negative word could be better
To understand how negative phrases work you could read the following material
The problem with negative words is that phrase match, unlike the positive phrase match, don't include plural spelling so you should also add "ideas"
To quote from the help : Phrase match lets a keyword trigger your ad..........for your exact keyword phrase, or close variations..........Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents.
The best way to find out what negative phrases to add is to look daily in the google analytics report for exactly what people type in the search engine, the report called "Matched Search Queries"