Keywords for a paralegal business fighting traffic tickets
Hi, i'm a newbie. I have a paralegal business. I want to specialize in helping people fight traffic tickets. Can anyone help me with choosing great keywords? I'm totally frustrated with this. Thanks.
Re: Keywords for a paralegal business fighting traffic tickets
The first thing you should do when conducting a keyword research is to identify your customers. Once you build a mental profile of your customers, put yourself in their shoes , think like them what words or phrase they can use to search for your service.
After picking some keywords, it's time now to get more ideas and suggestion using the keyword planner or any other tools or ways such Google trends, Google search auto-complete, searching your website and researching your competitors' sites.
Finally, group those keywords into themes in which each ad group has specific keywords directly related to your ads and the landing page.
How to pick the right keywords: https://support.google.com/adwords/answer/2453981?hl=en
The keyword planner:- https://adwords.google.com/KeywordPlanner
Google trends:- https://www.google.com/trends/