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Keywords for a paralegal business fighting traffic tickets

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, i'm a newbie.  I have a paralegal business. I want to specialize in helping people fight traffic tickets. Can anyone help me with choosing great keywords? I'm totally frustrated with this. Thanks.

Rick

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: Keywords for a paralegal business fighting traffic tickets

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi,

The first thing you should do when conducting a keyword research is to identify your customers. Once you build a mental profile of your customers, put yourself in their shoes , think like them what words or phrase they can use to search for your service.

After picking some keywords, it's time now to get more ideas and suggestion using the keyword planner or any other tools or ways such Google trends, Google search auto-complete, searching your website and researching your competitors' sites.

Finally, group those keywords into themes in which each ad group has specific keywords directly related to your ads and the landing page.

Useful Resources:-
How to pick the right keywords: https://support.google.com/adwords/answer/2453981?hl=en
The keyword planner:- https://adwords.google.com/KeywordPlanner
Google trends:- https://www.google.com/trends/

Re: Keywords for a paralegal business fighting traffic tickets

Rising Star
# 3
Rising Star
Excellent explanation Ahmed!
Sumanth Sridhar