AdWords
4.5K members online now
4.5K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Keywords and placements

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

I wish to know whether it is a good strategy to have different keywords and placements for different ad groups in display campaign when it comes to contextual targeting? Will it have any positive impact on the campaign performance. 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keywords and placements

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello ,

 

Keywords +placements will have the following effects:

1) narrowing the impressions, you may notice less impressions from those Ad Groups

2) better chances for conversions as the relevancy of the Ad will be increased , it will apear on pages "about your keywords"

 

 

 

Re: Keywords and placements

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hello Adrian,

Hence, it is a good strategy to have separate placements and keywords for each ad group...Right?

Re: Keywords and placements

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Yes Ad Groups with a targeting of keywords +managed placements should help the conversion rate. You can search the forum for discussions around this issue, there are many of them.

 

 

Re: Keywords and placements

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Hey Adrian,

Thank for your response. I really appreciate it.

Kapil