Keywords and placements
I wish to know whether it is a good strategy to have different keywords and placements for different ad groups in display campaign when it comes to contextual targeting? Will it have any positive impact on the campaign performance.
Re: Keywords and placements
Keywords +placements will have the following effects:
1) narrowing the impressions, you may notice less impressions from those Ad Groups
2) better chances for conversions as the relevancy of the Ad will be increased , it will apear on pages "about your keywords"