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Keywords and Ad Optimization

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# 1
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I have just created my first ad and this appears at the bottom of the second page in google when doing a search!! Why and what can i do to bring it at the top of the search?
Are the keywords the solution?? and where do i need to put them>?

1 Expert replyverified_user

Keywords and Ad Optimization

Top Contributor
# 2
Top Contributor

Hi @Domenico D,

 

Are you using AdWords Express for your advertising? AdWords Express does not use keywords for targeting (AdWords does).

 

Kind Regards,

 

James

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