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Keywords: Lower Or Upper Case?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi I would just like to clarify some matter with regards to keywords. I've read that it doesn't really matter whether you place a keyword in a lower or a upper case, google just reads it the same. I tried placing both in my campaign but then again it resulted into having different first page bid estimation with the upper case being at least $1 while the lower case was priced around $2.15. Why is that the case? Shouldn't it be the same as well? Or are there other factors to consider? Thank you in advance.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keywords: Lower Or Upper Case?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Andrew,

I had a same query. Here is my discussion link which can help you solve your query.

https://www.en.adwords-community.com/t5/Performance-Optimization/Upper-case-or-lower-case-in-keyword...

I hope this helps.
Kapil M

Re: Keywords: Lower Or Upper Case?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi Andrew,

No, it doesn't matter, both the keywords work as the same but it effects on your "first page bid", "top page bid", "CPC" etc, because of both the keywords are same and hence both keywords are compete each other. That is the reason there price and stats are changed.

Hope you are satisfied that answer!

Regards,
Tushar R

Re: Keywords: Lower Or Upper Case?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks for the information