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Keywords Display and Search

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Can there be a clash between keywords from search and display campaign? Are they treated seperately even if they are in the same Adwords account?

Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Keywords Display and Search

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Yes they are separated. Your keywords for display are all considered "Broad".
They can clash only if competitor has search ad which competes with your display ad.
That is only situation where is possible to confront these "head to head".