Re: Keyword[ Edited ]
September 2012 - last edited September 2012
To get good keywords with good strength you can use Keyword Tool.
When you enter keywords or phrases that are related to your product or service in the Keyword Tool, you'll get keyword ideas and ad group ideas that are related to your terms. Then, you can get more keyword and ad group ideas that are similar to the results you like. You can also see performance statistics for your keyword and ad group ideas, download your ideas, or add them to an existing campaign.
If you want to create best keyword list for you website then you can follow below steps:
>>Think like a customer when you create your initial list.
>>Select more general or specific keywords depending on your goal.
>>Group similar keywords into themes.
>>Pick the right number of keywords.
Keep in mind when you are preparing your keyword list that Negative keywords are also play very important role as Positive Keywords.
Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer.
Hope it will help you!
Few important points for structuring your account:
>>Organize your campaign to mirror your website
>>Create separate campaigns for multi-region advertising
>>Use AdWords Editor to manage your campaigns
For more info you can visit below link:
Once you've got your keyword list you can refine this further when your campaigns are running, but checking the Search Terms report. This will tell you the exact terms that people typed into Google when they saw your ad and when they clicked on it. Checking to see whether these terms are useful or not is really helpful in refining your keyword list even further.
Hope this helps!