Keyword search terms details report - why match type?
This is a little thing that has been bugging me for a while.
It is my understanding that the keyword search term details report shows me the exact search terms people have used when my ad has been triggered. Why then do we need a "Match Type" column. Shouldn't all of these search terms be [exact]?
Re: Keyword search terms details report - why match type?
In match type column it shows this exact search term has been triggered to one of your broad/exact/phrase match keyword.
For example if your search term report showing a search term like " Ice cream places in London" and u can see your match type as "Broad match" in this scenario you might have a broad match keyword like "Ice cream london" and search term " Ice cream places in London" might have triggered to that broad match keyword.