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Keyword search terms details report - why match type?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

This is a little thing that has been bugging me for a while.
It is my understanding that the keyword search term details report shows me the exact search terms people have used when my ad has been triggered. Why then do we need a "Match Type" column. Shouldn't all of these search terms be [exact]?

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Jodi N
September 2015

Re: Keyword search terms details report - why match type?

Rising Star
# 2
Rising Star
Hi Jodi,

In match type column it shows this exact search term has been triggered to one of your broad/exact/phrase match keyword.

For example if your search term report showing a search term like " Ice cream places in London" and u can see your match type as "Broad match" in this scenario you might have a broad match keyword like "Ice cream london" and search term " Ice cream places in London" might have triggered to that broad match keyword.

Re: Keyword search terms details report - why match type?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Nisal. It all makes sense now Smiley Happy

Re: Keyword search terms details report - why match type?

Rising Star
# 4
Rising Star
Glad to be help Smiley Happy