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Keyword planner gives different figures

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Keyword planner gives different figures for "average monthly searches" in following two scenarios.

1) When a specific product category is selected.

2) When it is set for all product categories. How is it possible?

People who search in google do not have the option to select or filter product category rather they just type the keyword or what they search for. What is this product category in Keyword planner exactly? Maybe I’m not getting it correctly. Please help

1 Expert replyverified_user

Re: Keyword planner gives different figures

Top Contributor
# 2
Top Contributor
Could you upload screenshots to illustrate?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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