AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3K members online now
3K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Keyword multiplier and low search volume

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

3.  Playing with the keyword multiplier in adwords, I am getting hammered by the 'low search traffic'.  

I coupled two lists:

 

hardy tough  rugged resiliant tenacious vigorous touch as nails durable   low care low maintenance easy care fast growing drought resistant   acreage farm hobby farm ranch estate rural home rural



and 

 

tree
conifer
spruce
pine

 

Out of 80 possibles, I got 10.

 

This doesn't match with my customers, but it does explain why I have far more success with my kijiji ads than I do with my adwords ads.  (I sell trees mostly to acreage and farm owners.)

 

 

How is adwords editor calcuating these scores.  

 

 

 

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keyword multiplier and low search volume

Google Employee
# 2
Google Employee
You might be happier with Keyword Planner tool in the online interface (Tools > Keyword Planner). There are many more options to play with. Editor only exposes a tiny subset of that tool.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keyword multiplier and low search volume

Google Employee
# 2
Google Employee
You might be happier with Keyword Planner tool in the online interface (Tools > Keyword Planner). There are many more options to play with. Editor only exposes a tiny subset of that tool.

Re: Keyword multiplier and low search volume

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
I'm playing with keyword planner; also with an online tool that allows
combining up to 4 columns. I'm testing that one with 3000 keyword
phrases. Google says that with my Alberta location restriction I should
get a bit under a click a day at 25 cents. Curiously increasing it to a
buck a day, only increases the count to 1.1 cpd. And even at $10/click
I'd get not quite 4 clicks a day.

In general using online tools is a pain. I'm on a satellite link. Makes
for long latency. AJAX sites are the worst. Sucks to be me.

So at this point, using very large numbers of key phrases seems like a
viable strategy.