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Keyword modifiers for display network campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was wondering if it was possible to use keyword modifiers for my display network ads? As an example, for audience targeting if have the keyword phrase "pricing software" on my list of keywords, will Google target users that are only interested in "pricing"? Or will Google target users that are interesting in the combination of "pricing" + "software"?

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Accepted by MosheTLV (Top Contributor)
April 2017

Keyword modifiers for display network campaigns

Google Employee
# 2
Google Employee

Hi Brandon,

 

Thanks for reaching out. 

 

You can use keyword match types with campaigns that show ads on the Search Network. On the Display Network, keywords are treated as broad match. Here are some recommendations that might be helpful in improving your keywords for the Display Network. 

 

 

 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

Keyword modifiers for display network campaigns

Google Employee
# 2
Google Employee

Hi Brandon,

 

Thanks for reaching out. 

 

You can use keyword match types with campaigns that show ads on the Search Network. On the Display Network, keywords are treated as broad match. Here are some recommendations that might be helpful in improving your keywords for the Display Network.