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Keyword match types

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I've recently taken on board a new client and as an example there are keywords in ad groups like:

 

+New +product

+New +product London

+New +product Sussex

+New +product Brighton 

etc... 

 

My question is, what is the point of using BMM in this manner? Effectively isn't all the keywords going to be competing with eachother as the have to include "New product"? The only thing that changes is location, or am I interpreting the BMM match type wrong?

 

appreciate your time.

 

 

Marked as Best Answer.
Solution
Accepted by topic author Luca M
September 2015

Re: Keyword match types

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Luca,

You are interpreting it correctly.

When one uses the format in which you show as an example, You would usually sculpt the bids or differentiate the bids among the keywords.
(****But in your example if the only difference is a Location, I would consider making new campaigns by Location so you can target those locations specifically.***)

Example. -

+New +product ( Bid  4 )
+New +product X ( Bid 5 )
+New +product Y ( Bid 6 )
+New +product Z ( Bid 7 )


(****But in your example if the only difference is a Location, I would consider making new campaigns by Location so you can target those locations specifically. and potentially add the Geo Targeting keyword terms in an Exact match environment, as long as they provide and ROI )

Re: Keyword match types

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Eric,

Thanks for your reply, that was my thinking exactly