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Keyword isn`t triggering, Low Ad Wrank , Improve Quality Score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey Guys,

 

Please help me with some issues.

 

I made a landing page for stuffed giant teddy bears for sale.

www.storehongkong.net/teddybear/

 

I made lot of keywords, for example.

 

Exact match 

[giant teddy bears for sale] 1 click 1 impression - 6/10

[big teddy bear cheap] 1 impression - 6/10

[buy teddy bear] 1 impression - Score 7/10

 

As you can see score is reasonable, but the problem that. Yesterday they were showing, but today not.

Google Adwords CPC are not offering be bigger bid, so i`m not changing it, keeping the same.

Why they are not triggering anymore?

 

Because i have some words as

 

[plush bear] - 6/10

[stuffed animals bears] - 5/10

 

As you can see this keyword quality score are lower, but they are showing.

 

What should i change or do in that type of situation? 

 


Thanks, appreciated.

1 Expert replyverified_user

Re: Keyword isn`t triggering, Low Ad Wrank , Improve Quality Score

Top Contributor
# 2
Top Contributor
Hi Daria,
There's a few reasons this could be happening.
Most likely it's your bid. After all, AdWords is still technically an auction.
If you ignore quality score and assume that your competitors all have the same quality score as you, it's going to be the BID that determines if you even show or not.

Have a read of this article on how to find your impression share: https://support.google.com/adwords/answer/2497703?hl=en

Try upping your bid to get more impressions and data. Three impressions in not enough to give you any solid advice on. Finally, I'd spend some time reading through the starter guides here: https://support.google.com/adwords/topic/3374694?hl=en

Re: Keyword isn`t triggering, Low Ad Wrank , Improve Quality Score

Top Contributor
# 3
Top Contributor

One more thing...

I'd highly recommend that you read through the AdWords policy center. You're violating quite a few AdWords landing page policies which you will be sanctioned for if you have not been already. 

 

https://support.google.com/adwordspolicy/answer/6008942?hl=en&rd=1

Re: Keyword isn`t triggering, Low Ad Wrank , Improve Quality Score

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Dave,
For example if i`m taking keyword
[buy giant teddy bear] exact match
i have two campaigns. One for Hong Kong and another one for Singapore.

So in Hong Kong this keyword score is 5-7 changing, changing bid every few days a bit higher. Sometimes it shows, sometimes not.

Same keyword for Singapore campaign is quality score 8, webpage is exactly the same, adv written also same way. And it shows all the time.

Why for HK, is it shows some times yes and not??

Three impressions in not enough to give you any solid advice on. - How come i can get impressions if people can`t see it?

About policy center, could you tell me whats wrong with my landing page, as i read all of it and couldn`t see , that i`m violating any AdWords policy terms.

Thanks for your help.