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Keyword bids keep changing without my consent, campaign is manual CPC

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Under bid strategy, it is set to "Manual CPC" for this campaign.

Every few days though, when I check on keyword bids for ads in this campaign, one or two keywords will have adjusted themselves to exorbitant amounts, which I know I didn't set. No one else has access to this campaign.


What else should I check to stop this behavior? I want bids to stay where I put them unless I change them.

1 Expert replyverified_user

Re: Keyword bids keep changing without my consent, campaign is manual CPC

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Things you should check:

1) Did you leave any automated rules running? https://support.google.com/adwords/answer/2472779?hl=en

2) Did you set up a flexible bid strategy at the ad group of keyword level? https://support.google.com/adwords/answer/2979071?hl=en

3) If you're using any third-party software to manage your account through the AdWords API, is that software configured to manage bids on its own?

Re: Keyword bids keep changing without my consent, campaign is manual CPC

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
If you are sure its in the manual CPC settings it might be some bid modifiers doing this. Check if your have any Device, Schedule or location bid modifier.. In that case if your normal bid is 10, and you have a mobile bid modifier of +50% your bid might go up to 15.

Re: Keyword bids keep changing without my consent, campaign is manual CPC

Top Contributor
# 4
Top Contributor

Hi @Nick R was this problem resolved?

 

Further to the other replies you received, I'd recommend checking the Change History for the Keyword(s) in question.  This will show you when changes were made and by whom.  

 

Jon

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