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Keyword Use is Domaine Name and 7/10 Quality. Why?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

for those keywords:

 

[pilates bois franc]

"pilates bois franc"

 

quality score is only 7/10

 

My ads link to the domaine: http://www.pilatesboisfranc.com/fr/

 

Is this normal?

1 Expert replyverified_user

Re: Keyword Use is Domaine Name and 7/10 Quality. Why?

Top Contributor
# 2
Top Contributor
Hi Jean,
Quality score is made up of many other elements. It's not even clear if the keywords in the domain name are even one of those elements. My guess is that it's not.

The MAIN determinant in quality score is actually CTR. It's possible to have a keyword, keyword in the ad, keyword all over the landing page but if your CTR or even your page load time speed is low, then your QS will suffer.

I suggest you go back to square 1 and really try to understand QS as a concept. Here's a good place to start

https://support.google.com/adwords/answer/2454010?hl=en
https://support.google.com/adwords/answer/140351?hl=en
http://www.redflymarketing.com/blog/how-to-improve-quality-score-the-ultimate-guide/

Hope that helps.

Re: Keyword Use is Domaine Name and 7/10 Quality. Why?

Top Contributor Alumni
# 3
Top Contributor Alumni
Hi Jean,
To add to Dave's excellent answer, I'd also say - spend less time focusing on Quality Scores of individual Keywords, and more time focusing on the performance of the Keywords. If the Keywords are bringing you efficient traffic and engaged visitors, then regardless of the Quality Scores, they're still good Keywords for you.