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Keyword Planner bug: removing a keyword increases clicks

[ Edited ]
Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆
In "Keyword Planner / Get forecasts and review plan" I have added all my 194 keywords.
 
I've set Bid $2.00 and daily budget $329.00 for the forecast and saw the forecast.
 
Then I have removed the word "Bible" from the list of my keywords. Surprisingly, this increased (a little) the expected number of clicks.
 
Google should optimize in such a way that the clicks are maximized, removing some keywords automatically if it helps to maximize the number of clicks. So, increase of clicks when removing a keyword is a bug.
1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Victor P
December 2015

Re: Keyword Planner bug: removing a keyword increases clicks

Top Contributor
# 3
Top Contributor

@Victor P;

The keyword planner estimates are a multi-variable statistics. Hence, many parameters and metrics (which Google does not disclose) affect the result. You should  not  conclude from sampling one word about the overall statistics.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

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Re: Keyword Planner bug: removing a keyword increases clicks

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Victor, Please remove your Customer ID. This is personal information and should not be posted here for your own safety. Please see https://www.en.advertisercommunity.com/t5/Community-Guidelines/bg-p/Community_Guidelines
Marked as Best Answer.
Solution
Accepted by topic author Victor P
December 2015

Re: Keyword Planner bug: removing a keyword increases clicks

Top Contributor
# 3
Top Contributor

@Victor P;

The keyword planner estimates are a multi-variable statistics. Hence, many parameters and metrics (which Google does not disclose) affect the result. You should  not  conclude from sampling one word about the overall statistics.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’