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Keyword Matching Options

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# 1
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Is there a way to prevent impressions for the singular varient of a specific keyord. For example, I would like to exclude impressions when someone searches for "security guard," but I want to receive impressions when they search for "security guards."


I know I can set Keyword Match Options for my campaign to "Do not include close varients,"  but that is too broad a restriction for my purposes.

1 Expert replyverified_user

Re: Keyword Matching Options

Top Contributor
# 2
Top Contributor

Hello, and welcome to the Community.


You can use negative keywords, such as [security guard], with a match type set to "exact" (hence the straight brackets). This will prevent your ad from appearing when someone searches precisely for that search term.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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