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Keyword Lists

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are a company that builds websites for automotive repair shops. Do you have some ideas for what would be the BEST KEYWORDS to use for conversions?

2 Expert replyverified_user

Re: Keyword Lists

Top Contributor
# 2
Top Contributor
I would use the Keyword Planner to do some research on keywords. The planner will give you some ideas about search volume, competition and approx cost per click. You will need to seed the keyword planner with some ideas to work with and you can also use the geographic targeting feature to get a good idea of those metrics for the geo target the repair shop is in.

https://adwords.google.com/KeywordPlanner. From what I understand you need an adwords account these days to use the tool.

Here is a blog article about some recent additions to the keyword planner that may be interesting to you http://www.phillymarketinglabs.com/9-awesome-additions-to-googles-keyword-planner/


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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Re: Keyword Lists

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Kim thank you for your response. I have used the keyword planner. We are having problems finding the "right" keywords.

The same keywords our customers type in are the same keywords consumers are typing in to reach our customers.

For example: "repair shop websites" or "automotive websites"

What can we do to make sure that we just reach our target market?
Marked as Best Answer.
Solution
Accepted by topic author Justin R
September 2015

Re: Keyword Lists

Top Contributor
# 4
Top Contributor
ah gotcha. I've been there and it can be a tough one.

1. Make sure your ad copy is very clear "Website *Design*"
2. make use of negatives keywords ie "repair shop websites" may expand to "repair shop websites in chicago" where you would add a negative keyword -chicago. Another case is where you would want to add a negative keyword -[automotive repair] so you will never appear for that specific exact match query. You will be able to identify these keywords you want to add as negatives through your search terms report https://support.google.com/adwords/answer/2472708?hl=en

More on negative keywords here (btw negative keywords can be mined using the keyword planner) if the planner returns terms you dont find relevant consider adding them now as a proactive measure https://support.google.com/adwords/answer/105671?hl=en

Also match types will help add another level of control https://support.google.com/adwords/answer/2497836?hl=en



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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Re: Keyword Lists

Google Employee
# 5
Google Employee

Hi Justin,

 

This is a tricky one indeed! Kim gave some great advice. Maybe try adding keywords in the broad match modifier option. For example: +automotive +repair +website +design, +automotive +website +design +company, +professional +automotive +website, +automotive +website +template, +automotive +repair +website +designers, etc. 

 

Then you can use the Search Terms Report to see what terms people are actually typing into Google in order to see your ad. It is a great report to keep an eye on - it will give you ideas for new keywords and will also show you terms that you can add as negative keywords. 

 

Hope this helps!