I have a keyword in phrase match "website designing" which is having a CTR of 0.79 with 126 impression and 1 click. With the help of segment option i come to know that I got 99 searches in phrase & 1 click and 27 impression in exact match & no click searches for this keyword.
can any body suggest me what should i do to improve the CTR. Should i pause this in phrase option & make it Exact. Or Should i leave as it is.
Re: Keyword CTR
Jeevan, it would be too early to decide. To me, if you started this much recently, give it some more time. If it has been long enough, you should work with your ad copies, ad formats, and bids in the first place and then after a week or so you can get ahead to decide if you need to work with your keywords.
My two cents.