Judging mobile success
I have a client whose customers are " late adopters" when it comes to mobile, they reiceved little mobile volume and it never generated any sales. I insisted it was worth taking a fresh approach, with mobile specific adcopy, sitelinks etc, so we ran a test.
In terms of results, mobile traffic is the highest they have ever received (still only 5% of overall traffic) and CTR is at a record high, however we still lack sales. So to the client, this is not been a successful exercise. I am trying to convince them that mobile isn't just about sales, (apparently 50% of all mobile queries don't end in a conversion) and that it plays a vital role in the research phase/ top of the conversion funnel. I am struggling though to come up with a convincing argument, anybody have any ideas for any other stats/reports i can use to win them over.
Ps i ran a cross device report and it came up with 0 sales.
Re: Judging mobile success
I have found these resources and case sites, by Google, very helpful to convince clients to "go mobile";
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