March 2013 - last edited March 2013
Do you manage the account in the interface/website?
If so, you should try downloading and using the AdWords Editor. You can quickly and easily export into a .csv make changes and bulk upload either by copying and pasting.
After downloading it and having a click around, if you have any questions, just let me know and I'll be happy to help you.
Hi MM, and welcome to the forum. I'm a little confused by your post as my answer would be to look at Scripts - but you've included a "reminder" about the existence of these in your post!
Have you tried to use Scripts and found them not useful?
As Ryan has said, the Editor is also a good way to operate on large volumes of pretty much anything in AdWords.
Ryan thanks for the tip. I do use the Adwords editor, but never for that kind of stuff. I'll have a look.
* select bad performing url placements (let's say 1 click wonders with 100% CTR and 0% conv rate)
* save those urls to a spreadsheet
* send me and email with a warning form me to have a look on those urls
At this points adwords scripts dont really have access to placements so it really cant help you there. You can manage this through adwords API i am sure. You can try posting for the same here, but its quite complicated that adwords scripts.
Hope this helps
The fastest semi-automated workflow I could find, without using the API, was the following:
- download an analytics report containing Placement Domains or Placement URLs
- open it in Excel
- filtering using certain criteria (over X clicks and bounce rate very high)
- going through the rest of the list and marking placements to be excluded in a separate column and then filtering by that column
- excluding the URLs I found using the criteria above by either entering them in the AdWords Editor or the online interface
Of course, having scripts that would do that based on certain criteria would be great, as they could run periodically and do their job. However, at the moment, the only way to achieve that is via the API and by paying a certain amount.
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