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Is possible to create Similar Audience from Customer email list?

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello

 

I just created Customer email list of our existing leads, which is great for exclusion. 

Is it possible to use the list to create similar audience?

 

- Lukas
1 Expert replyverified_user

Re: Is possible to create Similar Audience from Customer email list?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆
Hi, I don't think it is possible to to do this. I checked the settings as well and there is no way to base these lists on, other than the remarketing lists. Wonder why Google does not have it when it is so easy to do in Facebook.
Would love to be proven wrong here.

Re: Is possible to create Similar Audience from Customer email list?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
True, this way a lot of campaigns especially lead generation are more
effective via facebook.
- Lukas
Marked as Best Answer.
Solution
Accepted by CassieH (Community Manager)
October 2015

Re: Is possible to create Similar Audience from Customer email list?

Community Manager
# 4
Community Manager

Hi Lukas,

 

With Customer Match, you can use similar audiences for YouTube or Gmail ads if the system has enough data to create the list for you, but not for Search Only campaigns. Please see the bottom of the Customer Match page here to see more details.

 

Hope this helps!
Cassie

 

 

Re: Is possible to create Similar Audience from Customer email list?

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Hello Cassie,

to be suere: I can not create similar audiences for search and display ads yet.
when this should be possible?

Thanks,
- Lukas

Re: Is possible to create Similar Audience from Customer email list?

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
The system has created a "Similar"-list for us based on a Customer Match of about 6 900 users/mailadresses. The similar list is described as "Active", but there is no number given for how many users ut embraces. Does that mean it really is active and can be used, or ... not?