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Is it possible to target ethnic groups in adwords?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone! I was wondering if it would be possible to target a certain ethnic group in adwords.

For example I want to target asians living in USA. Is it possible?

Thanks.

2 Expert replyverified_user
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Accepted by topic author dopelherz
September 2015

Re: Is it possible to target ethnic groups in adwords?

Top Contributor
# 2
Top Contributor

Hello.

 

The only way I can think of is to target US as country and Asian languages in Search Campaigns, and Asia-related topics and interest categories, maybe also some keywords, on the display network.

 

And hopefully you'll have enough asians living in US which use asian languages in their Google search preferences.

 

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author dopelherz
September 2015

Re: Is it possible to target ethnic groups in adwords?

Top Contributor
# 2
Top Contributor

Hello.

 

The only way I can think of is to target US as country and Asian languages in Search Campaigns, and Asia-related topics and interest categories, maybe also some keywords, on the display network.

 

And hopefully you'll have enough asians living in US which use asian languages in their Google search preferences.

 

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Is it possible to target ethnic groups in adwords?

Top Contributor
# 3
Top Contributor

As Calin have already suggested - only by language targeting.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Is it possible to target ethnic groups in adwords?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks very much for your reply. I was rather thinking about targeting English-speaking asians living in US and other countries, but this doesn't seem possible. Anyway thanks a lot for your responce!

Re: Is it possible to target ethnic groups in adwords?

Top Contributor
# 5
Top Contributor

An idea:

If you target Japanese; Korean and Thai - the alphabet is unique and identify the language;

So, if you set a campaign in one of these languages, and a Korean user (for example) is searching in Korean, he/she will get to see ads in Korean no matter what is the browser interface;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is it possible to target ethnic groups in adwords?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks very much! The thing is people I want to target - Asians living in US - no longer use their native languages. I had small hopes that maybe google could guess ethnicity, but it turnes out it cannot. Anyway thanks a lot!