Is it possible to exclude age ranges for Search campaigns?
Can someone tell me if it's possible please to exclude Age ranges for campaigns which are exclusively search? I can see how it's done for Display Network campaigns.
Any advice on this matter would be greatly appreciated.
Re: Is it possible to exclude age ranges for Search campaigns?
No, unfortunately it is not possible to exclude age ranges for Search Campaigns. Currently you can do bid multipliers and de-multipliers based on time of day, location, and device searcher is on. If you notice that a particular IP Address (or Addresses) is giving you unconverting traffic, you could always look at your web server logs and find out the IP Address where you're getting unqualified traffic from and exclude those IP Addresses.
AdWords Bid Adjustment Options -
IP Exclusion -