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Is it necessary to run display campaign to add visitors?

Visitor ✭ ✭ ✭
# 1
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I have created a remarketing list with "Visitors of a page who did not visit another page" option. I want to run this list in my Display-Rem...

 

Is it so because there is no display campaign?

 

I just want to know, to add visitors in my remarketing list with "Visitors of a page who did not visit another page" option. Should I create display campaign?

1 Expert replyverified_user

Re: Is it necessary to run display campaign to add visitors?

Top Contributor
# 2
Top Contributor
Hi Rohit,
No, it's not necessary to run a display campaign to have visitors added to a list. These lists can be used in different campaigns (video and RSLA campaigns).

I'd check your GA reports to make sure that there are actually people who are behaving like this. It may be that there are simply NO visitors that DO NOT visit both pages (yet). It may also be that your remarketing tag has not been set up correctly. Finally, it can take 24-48 hours for these lists to populating.