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Is it helpful to add zip codes or city names to my keywords list?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If a potential customer types in one or more of the keywords I specified but adds their zip code would it be helpful if I had added that zip code to my keyword list?

Re: Is it helpful to add zip codes or city names to my keywords list?

bob
Visitor ✭ ✭ ✭
# 2
bob
Visitor ✭ ✭ ✭

Yes it helps if you are basically selling a local market, and especially if you are trying to attract walk in or drive to customers.   By adding zips and towns, townships, even subdivision names you are centrally targeting. 

 

  I also assume you are geographically targeting your campaigns.