Is it better to pause campaigns, or set shared budgets to 0.01. Does it mean the same?
I have an account with all campaigns under different shared budgets, such as Brand , Generic and Competitor. However, i want to pause all the competitor campaigns as its not performing. Would it be better if i pause them or simply change the shared budget to 0.01. Is this same as pausing the campaign. How will this impact the performance of the campaign?
Is it better to pause campaigns, or set shared budgets to 0.01. Does it mean the same?[ Edited ]
October 2016 - last edited October 2016
Applying a shared budget of $0.01 to your competitor campaigns is practically the same as pausing them. Of course, the performance of your competitor campaigns will be eliminated. The advantage if any is that the campaigns remain clearly visible in the account so you can keep a random eye on them, well... just in case you change your mind.