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Is it always a good practice to have separate camp for managed & auto

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hi All,

 

For a long I've been concerned about this question and my keen interest on GDN lets me put this issue against to you. I just wanna know "Is it always a good practice to have separate campaigns for managed and automatic placements?"

 

Albeit, my personal experience with this hasn't impressed me at all. I've experienced this for a month and find slight decrease in performance. I may be lacking in some areas of optimization or its something which may or may not be appropriate to my domain.

 

I request you all, please share your views, thoughts and experiences on this concern. I shall be highly obliged for all your replies.

 

Special request to @pankaj1782 @Jon_Gritton @MosheTLV @Adrian B, @Neha Gupta @Theresa_Zook @petebardo @PPCBossman @Shuva Nandy @Info @purefuzz @AdWiser @Hel_ipe @theniks 

 

Thank you!

Anand Vishwakarma
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author avish
September 2015

Re: Is it always a good practice to have separate camp for managed &am

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

An example of how automatic placements created a good opportunity to search for cheap placements for a new user on the forum is here :

 

1) At first this user had a 90% drop in impressions and used a 2$ bid as he stated in this post :

 

https://www.en.adwords-community.com/t5/Improve-results/90-drop-in-display-network-impressions/m-p/1...

 

2) He also stated here that his budget was 500$ a day so he only afforded 250 clicks a day :

 

https://www.en.adwords-community.com/t5/Manage-ads/Re-90-drop-in-display-network-impressions/m-p/157...

 

3) But at the end after configuring an automatic campaign as I suggested and he accepted here :

 

https://www.en.adwords-community.com/t5/Manage-ads/Re-90-drop-in-display-network-impressions/m-p/158...

 

4) He now has an average CPC of 1.2 - 1.1 $ from this print-screen, so automatic placements helped him to achieve a lower CPC and more traffic

 

https://www.en.adwords-community.com/t5/Manage-ads/Re-90-drop-in-display-network-impressions/m-p/163...

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author avish
September 2015

Re: Is it always a good practice to have separate camp for managed &am

[ Edited ]
Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

There are other issues to think about here :

 

When you are running remarketing campaigns it is best to use automatic placements, because you will have a limited number of clicks ( the more visitors in the remarketing list the more clicks you can get ) , and you cannot use managed placements for them because you do not know in advance what websites they visit. 

 

The relative CTR in a managed campaign :

 

When I look at the relative CTR metric in managed campaigns it is always higher than in the automatic placements campaigns, because I control the bid for every placement and I can raise it to get more conversions in good placements.

 

I think a low relative CTR in the automatic campaigns also means a low QS and higher CPC , because you have the same bid for every placement , and most of the times a low bid gets a low CTR. The different CTR is also a reason why you should keep them separated, because you don't know if they use an average CTR between all the ad-groups in a campaign to calculate QS in display campaigns.

View solution in original post

Re: Is it always a good practice to have separate camp for managed &am

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

I may be the least experienced of them all, but I use them in different campaigns because of the different budget targets.

 

I have values for MaxCPC 2-3 times higher in the managed campaign and I know on an average how many clicks I get in a week, but I created also an automatic campaign with many ad groups just to seek different new cheap placements using keywords+sub-topics

 

Each automatic ad group has the same keywords + another sub-topic (because just the main topics are too large).  You have no control over how many clicks you get from an automatic campaign, once it finds some high-traffic sites it spends like crazy, this is why I want them to have a low daily budget. Automatic campaigns are for me like the broad match keywords, only useful for mining new opportunities for manual placements.

 

[Later edit] Also after you enable the Display Campaign Optimizer with the automatic campaign which might have less conversions than the managed placement campaign, it will behave differently , because it has less data to optimize.

Re: Is it always a good practice to have separate camp for managed &am

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Thank you so much Adrian. Thanks for sharing your views and experience on this concern. Its really helpful to me.

Regards,
Anand Vishwakarma
Marked as Best Answer.
Solution
Accepted by topic author avish
September 2015

Re: Is it always a good practice to have separate camp for managed &am

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

An example of how automatic placements created a good opportunity to search for cheap placements for a new user on the forum is here :

 

1) At first this user had a 90% drop in impressions and used a 2$ bid as he stated in this post :

 

https://www.en.adwords-community.com/t5/Improve-results/90-drop-in-display-network-impressions/m-p/1...

 

2) He also stated here that his budget was 500$ a day so he only afforded 250 clicks a day :

 

https://www.en.adwords-community.com/t5/Manage-ads/Re-90-drop-in-display-network-impressions/m-p/157...

 

3) But at the end after configuring an automatic campaign as I suggested and he accepted here :

 

https://www.en.adwords-community.com/t5/Manage-ads/Re-90-drop-in-display-network-impressions/m-p/158...

 

4) He now has an average CPC of 1.2 - 1.1 $ from this print-screen, so automatic placements helped him to achieve a lower CPC and more traffic

 

https://www.en.adwords-community.com/t5/Manage-ads/Re-90-drop-in-display-network-impressions/m-p/163...

Re: Is it always a good practice to have separate camp for managed &am

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
Hey Adrian, Thanks a lot fella. Its a live practical example. Learned a lot from this case study.

Thank you!
Anand Vishwakarma
Marked as Best Answer.
Solution
Accepted by topic author avish
September 2015

Re: Is it always a good practice to have separate camp for managed &am

[ Edited ]
Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

There are other issues to think about here :

 

When you are running remarketing campaigns it is best to use automatic placements, because you will have a limited number of clicks ( the more visitors in the remarketing list the more clicks you can get ) , and you cannot use managed placements for them because you do not know in advance what websites they visit. 

 

The relative CTR in a managed campaign :

 

When I look at the relative CTR metric in managed campaigns it is always higher than in the automatic placements campaigns, because I control the bid for every placement and I can raise it to get more conversions in good placements.

 

I think a low relative CTR in the automatic campaigns also means a low QS and higher CPC , because you have the same bid for every placement , and most of the times a low bid gets a low CTR. The different CTR is also a reason why you should keep them separated, because you don't know if they use an average CTR between all the ad-groups in a campaign to calculate QS in display campaigns.

Re: Is it always a good practice to have separate camp for managed &am

Explorer ✭ ✭ ✭
# 7
Explorer ✭ ✭ ✭
Certainly these points are featured and good to keep in notice.

Thank you!
Anand Vishwakarma