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Is demographic targeting/exclusion not available for mobile app campaigns?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I’m trying to set up demographic exclusions by age for my AdWords campaigns, which are the "Search Network only - Mobile app installs” type.

 

I can see the age demographic data in the campaigns (ie I can see impressions for different age groups to date), but every time I try to exclude certain age groups (or remove them or adjust bids for them), I get this error:

 

"This operation is not supported by this campaign”

 

Is demographic targeting/exclusion not available for mobile app campaigns? It seems to work on my web campaigns, but not my mobile ones.

 

I’ve contacted Google AdWords phone support. The support representative briefly checked the issue and said they’d need to contact a specialist about it. So I’m waiting on a call back from them when they are able to advise further.

 

I’ve googled around a lot and can’t find a relevant Google support page with the answer unfortunately.

 

Any help would be much appreciated!

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Jeremy B
April 2017

Is demographic targeting/exclusion not available for mobile app campaigns?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Correct buddy. These type of campaign doesn't support demographic inclusion or exclusion. For more details you can go through this article.

https://support.google.com/adwords/answer/2580383?hl=en

 

And don't worry about the call support from Google. They will definitely get back to you with an solution.

 

Let me know if it helps.

Sudeep 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jeremy B
April 2017

Is demographic targeting/exclusion not available for mobile app campaigns?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Correct buddy. These type of campaign doesn't support demographic inclusion or exclusion. For more details you can go through this article.

https://support.google.com/adwords/answer/2580383?hl=en

 

And don't worry about the call support from Google. They will definitely get back to you with an solution.

 

Let me know if it helps.

Sudeep