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Is better to use broad keyword match type when running a Display campaign that focuses on branding?

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# 1
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Accepted by topic author dogtown
September 2015

Re: Is better to use broad keyword match type when running a Display campaign that focuses on brandi

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Match types are not relevant for display campaigns, so for pure display campaigns, you might as well just use broad match.

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Accepted by topic author dogtown
September 2015

Re: Is better to use broad keyword match type when running a Display campaign that focuses on brandi

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# 2
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Match types are not relevant for display campaigns, so for pure display campaigns, you might as well just use broad match.

Re: Is better to use broad keyword match type when running a Display campaign that focuses on brandi

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Branding campaigns are generally about getting as many eyeballs as possible to see your creative on a specified budget.  As a result - if you are bidding on keywords - you are doing it wrong.

 

Branding campaigns are generally better suited for a service like double click where you are getting cheap clicks that are tied to a property rather than a keyword.

 

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