Re: Is better to use broad keyword match type when running a Display campaign that focuses on brandi[ Edited ]
February 2012 - last edited February 2012
Branding campaigns are generally about getting as many eyeballs as possible to see your creative on a specified budget. As a result - if you are bidding on keywords - you are doing it wrong.
Branding campaigns are generally better suited for a service like double click where you are getting cheap clicks that are tied to a property rather than a keyword.