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Is There Anyone Who Offers Re-marketing Services?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Is there anyone out there who offers a service to aid in designing or constructing re-marketing cookies?  I am interested in this concept, but don't fully understand how to implement it.  I would be willing to pay for someone to perform this service or teach me how to do it myself.

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Is There Anyone Who Offers Re-marketing Services?

Top Contributor
# 5
Top Contributor

Hello, Joe.

 

In addition to Moshe's link to Kim's article, you may want to have a look at this Google Analytics help section:

 

http://support.google.com/analytics/bin/answer.py?hl=en&answer=2611268

 

Not long ago Google has introduced what I could call "advanced & simplified remarketing". Advanced, because there are way more possibilities than before, when you had to create one remarketing tag for each list, and only had limited combinations available. Simplified, because all it takes now is a small change in the Analytics script code (and some privacy policies that need to be updated, to let your visitors know what you're tracking), not one tag for each list.

 

If you start with that document you can quickly get an idea regarding all the possibilities available. From then on, if you know exactly your remarketing scenarios ("all visitors who came to your site three or more times, completed specific goals, and spent more than $100 between November 1 and November 7": http://support.google.com/analytics/bin/answer.py?hl=en&answer=2611820&topic=2611283&ctx=topic) you can now implement them with less hassle.

 

Good luck!

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

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Is Anyone Familiar With The Term "Re-Marketing?"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I recently read an article that referred to the practice of remarketing.  Apparently, it involves putting a cookie on a user's computer that permits your ad to be shown on that computer whenever a different ad appears (or something like that).  I didn't quite understand it, but would like to learn more.  Does anyone know anything about this concept, and would you share it with us?

Re: Is There Anyone Who Offers Re-marketing Services?

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello JoeTheAuthor; welcome;

Check this article on "remarketing" by one of our Top Contributors , Kim

 

google adwords remarketing

 

[Edited] : I merged your posts into one discussion. Please ask follow-up questions within the same original discussion..

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is Anyone Familiar With The Term "Re-Marketing?"

Top Contributor
# 4
Top Contributor

Hello JoeTheAuthor,

 

Welcome to the forum Smiley Happy

 

Remarketing is indeed a vital part of advanced strategy in the Google Display Network to re-target your users who have visited your site earlier but have not taken any actions in the sense that they didn't bought anything, filled up a contact form or registered at your site etc...

 

Google gives you option to re-target that segment of users using this phenomenal technique called Remarketing.

 

To give you more insights on this, I would encourage you to read this informative article and this one explaining how remarketing works.

 


Happy Reading!

Pankaj

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Is There Anyone Who Offers Re-marketing Services?

Top Contributor
# 5
Top Contributor

Hello, Joe.

 

In addition to Moshe's link to Kim's article, you may want to have a look at this Google Analytics help section:

 

http://support.google.com/analytics/bin/answer.py?hl=en&answer=2611268

 

Not long ago Google has introduced what I could call "advanced & simplified remarketing". Advanced, because there are way more possibilities than before, when you had to create one remarketing tag for each list, and only had limited combinations available. Simplified, because all it takes now is a small change in the Analytics script code (and some privacy policies that need to be updated, to let your visitors know what you're tracking), not one tag for each list.

 

If you start with that document you can quickly get an idea regarding all the possibilities available. From then on, if you know exactly your remarketing scenarios ("all visitors who came to your site three or more times, completed specific goals, and spent more than $100 between November 1 and November 7": http://support.google.com/analytics/bin/answer.py?hl=en&answer=2611820&topic=2611283&ctx=topic) you can now implement them with less hassle.

 

Good luck!

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.