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Is Dynamic keyword Insertaion affect to Quality Score

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# 1
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Hi All,

 

I want to is dynamic keyword insertion affects to quality score .

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Alys (Google Employee)
September 2015

Re: Is Dynamic keyword Insertaion affect to Quality Score

[ Edited ]
Top Contributor Alumni
# 2
Top Contributor Alumni

Hi amolpomane,

 

Yes, it can indeed. Only use it if you have your adgroups set up correctly so that DKI actually makes sense in the ads. I have seen some shockers. think ebay ;-)

 

This has been taken from adwords support

 

"This also means that keyword insertion might help improve theQuality Score for your ads and keywords over time through improved clickthrough rates (CTRs) and overall performance."

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: Is Dynamic keyword Insertaion affect to Quality Score

Top Contributor
# 3
Top Contributor

Hello Amol,

 

Great reponse Purefuzz! Let me try add some of my thoughts:

 

If you will keep Tighly themded adgroups with relevant adcopies. Also at the same time if you will keep maintaining relevancy between keywords and search terms by constantly working on optimizing search query. It will not effect much.

 

Also DKI helps in improving CTR & Quality score main component is CTR. It again will not effect much.

 

But as Purefuzz said, It can effect majorly if not setup adgroups correctly.

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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